The Bank of New York Mellon has a long history of support for The Children's Aid Society and has been the financial sponsor of Miracle on Madison Avenue since 2004. The 63rd Street Private Banking Office will continue to serve as a volunteer hub for this year's event Sunday, December 6th. Since the inception of Miracle on Madison Avenue in 1986 the event has raised more than $6.25 million.

One hundred percent of the net proceeds of Miracle helps The Children’s Aid Society provide vital health services to underserved children who are most often not connected to primary physicians and therefore are not getting preventive care, the most important determinant of good health.